For instance, businesses should create some initial boards (which are the separate groups of pins that are usually arranged by topic or interest) with pins in each when the profile is originally created to immediately start participating and gathering interest. Now that we’ve gone over initial setup, the way that businesses using Pinterest is going to vary slightly from how an individual might be using it. The process works similarly to how Instagram business versus personal profiles are set up. Verifying your website and building a business profile (instead of a personal one) also allows you to create ads. This verification not only gives you a link in the profile to your website, it also gives you access to analytics about what content is being shared from your website onto Pinterest and how many people are clicking on it. This proves to Pinterest that the website you added to the bio is owned by you. The process is much like verifying a website for Google Webmaster Tools-Pinterest asks that you add a meta tag to the index.html file of your website or to upload an HTML file onto the root domain of your website. Without at least an image, the profile looks less trustworthy and incomplete.Īnother important step for business profile creation is to verify the website that’s clickable under the bio. You’ll benefit from completely filling out your brand’s profile information and adding a profile photo. When creating a Pinterest profile, it’s crucial to cover all the basics. In this post, we will cover the basics of setting up a Pinterest business account from scratch, and then a few strategies and tips for making sure your company is getting the most out of it. This makes it a great platform for brands that want to creatively showcase how to use their products as services, as well as create connections with their target audience. With about 200 million monthly users, Pinterest has continued to grow year-after-year (growing about 40% over last year alone) and it reaches a wide range of interests and demographics around the world. The idea that brands can create and share compelling content on the popular image and video sharing “bulletin board” site helps Pinterest create a variety of benefits for businesses. Pinterest for businesses has been around almost as long as Pinterest itself.
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